Selling your second hand bike

Your Listing

Need to fund the latest bike purchase, make space in the shed or simply raise a bit of extra cash? Before placing your advert have a quick look through our selling guide below:
 

Free:

1 x photo, 300 character description, 30 day listing, approved within 24 hours.
 

Premium:

3 x photos, 1,000 character description, listed until sold, approved instantly, priority listing (higher in results), upload a bike video, extra features tab.
 

Professional:

Unlimited photos, unlimited description, listed until sold, approved instantly, priority listing (higher in results), featured on home page, social media promotion, unlimited videos, extra features tab.
 
Writing a good 2nd hand bike advert

Writing a Good Ad

The text you write is your opportunity to appeal to prospective buyers and let them know that it is in their interest to read more. In fact writing a good advert will significantly increase your chances of your ride being sold.

Start with these tips:
 
  • Use descriptive keywords that make it very clear what you are selling, for example, ‘Mountain bike' or 'Girls bike' or 'Woman's Road'
  • Where-ever possible Include your item's brand name or designer, for example 'Ridgeback Kids bike' or 'Specialised Allez 2010’ (DO NOT use other brand names other than the specific brand used by the company that manufactured or produced your bike).
  • State exactly what your item is, even if your title repeats the category name
  • Try not to include 'look' or 'wow'. Buyers don't search for words like these
  • Do not use 'bad' language.
  • Do not include any contact details in the title or URLs (web addresses)
  • If possible always include the size. Eg Large, medium or small. 20 inch, 58cm etc.
  • For help take a look at our size guide.
It is very important in your advertisement’s description to walk your potential buyer through every bit of information they may want to know about your bike. If you are going for a Premium or Pro advert use the extra details tab fields to list important bike features or components. Think what is important to you when you are buying something online. If you are selling a toddlers second hand bike a lot of the tips won't be so relevant, but read them through and give the details that are relevant to the item you are advertising. (NB: Selling second hand bicycles is covered by the General Product Safety Regulations 1994. Click here for further details)
Writing a good used bike description

Writing a Good Description

  • Write in a clear and concise way and in a language that your target market will understand.
  • Say what your item is - even if you repeat your title, that's fine. For example your heading might read. "Specialized Stumpjumper 2012" Your subheading might read "Hardtail XC Legend, like new."
  • State the manufacturer, designer, where it is from etc etc (as before do NOT mention other brand names than the specific brand used by the company that manufactured or produced the items you are advertising).
  • State how it can be used: For example you may be selling a women's bike that has been designed for fitness, commuting and leisure. If so state all three.
  • If possible always include the size. Eg Large, medium or small. 20 inch, 58cm etc.
  • If it is a second hand bike it’s good to say the year of manufacturer, any relevant history if you know it.
  • If you can say what is made of eg Aluminium, or carbon fibre
  • Is the bike new, used, or still under warranty?
  • Honestly describe its condition - be sure to mention any flaws or repairs. Mention if it has any notable features or markings. If it is specialist bike the more details you can give the better.
  • Mention if you are including any extras that you are not charging for - for example lights, bicycle bells, bike luggage, cycle pannier racks

The personal touch helps enormously when selling a bike. For example:

  • What you especially like about it, who you think it would appeal to and why.
  • An interesting story about the bike.
  • How the bike might be used eg ‘great winter training bike’
  • Payment and shipping details: Be clear about payment methods you accept. Be as specific as you can about your shipping costs.
  • Don't forget to spell check your description for accuracy.

When describing your cycle please DO NOT:

  • Write anything that is untrue or stretches the truth
  • Use nicknames or 'In' phrases that are particular to your family and friends.
  • Do not include keywords that are unrelated to your item to try to lure buyers searching for these words. (For example, do not say, 'If you like the Felt Z65 Aluminium Sport, you'll like this bike.') This is known as 'keyword spamming' and it is against our listing policies.

NB: The OnceRidden team may add in a few words which they have researched and know will help people searching for your type of bike to find you.